A selection of work and concepts
ROLUS Drink Launch
Working with M&C Saatchi New York, I wrote the CRM comms for ROLUS, a new hydration drink brand launching into the US market. These are a taste of the wider comms journey.
The Shuttleworth Collection
I helped Shuttleworth develop a tone of voice, based on the fact they’re a working collection, not a museum. That led to a fresh new approach to signage, copy and marketing ideas. Here’s a selection of poster mockups.
A British Original
Working with Uncommon Studio in London, I helped lead the tone of voice and copy development on a huge body of CRM work for BA’s ‘A British Original’ campaign.
Luna Cinema Summer 2023
I developed an idea and series of copy executions for Luna Cinema based on a perfectly scripted night out at the movies.
Startup web copy
Brynk is a tree planting and carbon offsetting startup. I wrote their web copy from scratch. It targets a business audience, and needed to distill their offering into simple, digestible chunks.
This is what I love about writing for startups or brand refreshes. Taking a load of background information, messaging and detail, then summing it up in a few words.
Tone of voice development
I’ve helped various brands develop a tone of voice and writing style. The process helps bring brand personality to the surface and puts a guide in place so that anyone who needs to write copy can do so - consistently and with confidence.
Print campaigns
This is pitch work for Cockburn’s Port, based on the insight that hosting Christmas dinner for friends and family can be stressful. I developed multiple headlines with a single payoff line, bringing to life that time of the evening when formalities end and everyone can relax.
Social media
These are posts I wrote for London Bathers during Euro 2020, including a score prediction post the day before the Denmark game. I’ve written social posts for lots of brands, including Microsoft, Virgin Holidays, IKEA, Boots, Nordic Spirit, Brynk, and more.
CRM
I must have written a million emails and DM pieces for multiple brands across a range of agencies.
A recent brief was to write a series of emails for Oxagon, an ultra-modern industrial city (incorporating the world’s largest floating structure) being built from scratch near the southern entrance to the Suez canal. These emails went to global corporate leaders and government officials. I’d share, but they’re still work in progress.
Product naming
I enjoy the process of creating brand names. I developed Blunt for a startup umbrella company (featuring patented rounded points), London Bathers for a startup body care business and am currently working on a naming brief for Formula E Racing.
Ambient & Outdoor
It’s always fun working on outdoor and ambient media briefs. There’s a freedom you just don’t get with other media formats, which can help ramp up the impact of your message. The ginger sheep idea gained lots of exposure on a limited budget. The other two examples are concepts.
Augmented Reality
This is a project I worked on with Blippar. Walkers wanted an engaging augmented reality campaign for Christmas, so we developed Crisp-Mas, where users could blip a Walkers crisp packet to submit Christmas cracker jokes and share Christmas cards.
Get in touch
Let’s chat through your next branding, advertising or comms project.