WORDS NEED WORK? YOU’RE ON THE RIGHT SITE

Brand Copy | Tone of Voice | Ad Campaigns

Let’s express your brand’s personality

Every brand deserves a voice. Maybe you’ve never nailed what that sounds like. Or you need ongoing copy support to bring your existing brand voice to life.

Hi, I’m Chris. I’m a copywriter, but I don’t just write your words. I help develop your brand voice, use creative thinking to get you noticed and translate your business strategy into customer action.

With over 15 years working in networked and independent agencies, I’ve helped a huge portfolio of brands achieve their marketing goals. I can put that experience to work on your brand, too. Blending strategic thinking, sharp creativity, objectivity and consistency in a potent mix that helps you engage your audience, build stronger relationships, and sell more.

I believe in the power of creativity to make a brand stand out from its competitors.

Brilliant work is just a briefing away.

  • FIND YOUR BRAND'S TONE OF VOICE

    Like a logo or visual identity, a distinct tone helps set you apart. This use of language is often the first impression a customer will have of your brand. I can help you make sure it’s a memorable one.

    • Tone of Voice audits/refreshes

    • Tone of Voice development

    • Working examples across touchpoints

    • Workshops & mentoring

  • COPY SUPPORT ON TAP

    Great copywriting is about more than just finding the right words. It’s about consistency and relevance blended with craft and creativity. I can help roll this through your marketing & CRM comms, social posts, ad campaigns or internal documents.

    • Copy audits and refreshes

    • New copy from scratch

    • Ongoing copywriting support

  • IDEAS THAT GET NOTICED

    Whatever game you’re in, competitors are playing for your customers' attention. I can develop one-off or campaign ideas to help your brand stand out.

    A strong idea will flow seamlessly through traditional media, social channels and experiential activity, giving you more exposure from a single thought.

    • Campaign ideas executed across chosen media

    • Social media campaigns

    • Radio/film script writing

    • Print & direct mail campaigns

    • Experiential/ambient campaigns

    • Staff engagement campaigns

  • LAUNCH YOUR STARTUP WITH A COMPELLING STORY

    A coherent story, well told, helps users understand your proposition and purpose. I can help uncover, distill and write your brand story, which will act as a springboard for ongoing communication.

    • Brand story development

    • Proposition/elevator pitch writing

    • Story execution across brand assets - website, social posts, marketing material

THINGS CLIENTS SAY

“I'd love to get you involved on this high profile brief, as I loved the tone of voice work you did for us which has really helped to bring our brand to life.”

— Charlotte

“I'm really grateful for what you've done in helping to set us up from a social perspective. It's far exceeded my expectations to think that we'd be able to not only move social in house so early, but to be doing a job that is better than so-called experts.”

— Luke

“F*** he’s good.”

— forwarded WhatsApp message between clients

Let’s chat

We can talk about what you need and how I can help.