EXPRESS YOUR BRAND PERSONALITY

Copywriting | Tone of Voice | Ad Campaigns

FINDING WORDS, CUTTING WAFFLE

 

Is your brand copy sounding stale, outdated and in need of a refresh? Maybe you’ve never really nailed what your brand’s voice sounds like. Or you’re launching a product and need ideas that get noticed.

Hi, I’m Chris. I’ve been writing copy, developing tone of voice guides and creating ad campaigns since 2005.

I believe in the power of creativity to make a brand stand out from its competitors.

Let’s refresh yours together.

  • LAUNCH YOUR STARTUP WITH A COMPELLING STORY

    A coherent story, well told, helps users understand your proposition and purpose. I can help uncover, distill and write your brand story, which will act as a springboard for ongoing communication.

    • Brand story development

    • Proposition/elevator pitch writing

    • Story execution across brand assets - website, social posts, marketing material

  • FIND YOUR BRAND'S TONE OF VOICE

    Like a logo or visual identity, a distinct tone helps set you apart. This use of language is often the first impression a customer will have of your brand. I can help you make sure it’s a memorable one.

    • Tone of Voice audits/refreshes

    • Tone of Voice development

    • Working examples across touchpoints

    • Workshops & mentoring

  • COPY SUPPORT ON TAP

    Great copywriting is about more than just finding the right words. It’s about consistency and relevance blended with craft and creativity. I can help roll this through your marketing & CRM comms, social posts, ad campaigns or internal documents.

    • Copy audits and refreshes

    • New copy from scratch

    • Ongoing copywriting support

  • IDEAS THAT GET NOTICED

    Whatever game you’re in, competitors are playing for your customers' attention. I can develop one-off or campaign ideas to help your brand stand out.

    A strong idea will flow seamlessly through traditional media, social channels and experiential activity, giving you more exposure from a single thought.

    • Campaign ideas executed across chosen media

    • Social media campaigns

    • Radio/film script writing

    • Print & direct mail campaigns

    • Experiential/ambient campaigns

    • Staff engagement campaigns

THINGS CLIENTS SAY

“I'd love to get you involved on this high profile brief, as I loved the tone of voice work you did for us which has really helped to bring our brand to life.”

— Charlotte

“I'm really grateful for what you've done in helping to set us up from a social perspective. It's far exceeded my expectations to think that we'd be able to not only move social in house so early, but to be doing a job that is better than so-called experts.”

— Luke

“F*** he’s good.”

— forwarded WhatsApp message between clients

Let’s chat

We can talk about what you need and how I can help.