https://chrislongcopy.work/home daily 1.0 2026-08-04 https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/780b2738-a0c2-4e0f-9a93-5c98c675524b/Untitled+design+%2812%29.png https://chrislongcopy.work/about daily 0.75 2026-08-04 https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/0766165a-9d06-405c-a6fc-fa4d6d8a3011/Profile1.jpg About https://chrislongcopy.work/contact daily 0.75 2022-02-11 https://chrislongcopy.work/work daily 0.75 2026-08-04 https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/a26118ab-3532-4c95-a46b-1e1a0472d735/Recent+TOV+Examples++%283%29.png https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/86c001cd-b4c8-432c-849d-a534c1c5157c/Shuttleworth+Posters+%2820%29.png Work - The Shuttleworth Collection I helped Shuttleworth develop a tone of voice based on the insight they’re a working collection of vintage planes and machinery — not a museum. That led to a fresh new approach to signage, copy and marketing ideas. Here’s a selection of working examples that helped bring the tone of voice guidelines to life. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/29c010ad-11f1-4857-a1eb-1e31d94dc8ae/8.png Work - A British Original Working with Uncommon Studio in London, I helped lead the tone of voice and copy development on a huge body of CRM work for BA’s ‘A British Original’ campaign. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/d98283b6-12ba-4b8f-9de1-f0e66f047091/Recent+TOV+Examples++%281%29.png Work - Luna Cinema Summer Campaign When it comes to outdoor cinema, Luna Cinema has great venues, screens, food, drinks and seating. It’s an experience you couldn’t script any better. After a workshop session uncovered this insight, I developed a campaign idea and series of copy executions that brought it to life. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/fe0368b7-95b8-41aa-844a-8d0fd17e0f53/ROLUS+EMAILS.png Work - ROLUS Drinks Launch Working with M&C Saatchi New York, I wrote the CRM comms for ROLUS, a new hydration drink brand launching into the US market. These are a taste of the wider comms journey. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/d638faa8-9118-46a3-ac2c-59d7e5a3e1ca/1.jpg Work - Startup Copy Brynk is a tree planting and carbon offsetting startup. I wrote their web copy from scratch. It targets a business audience, and needed to distill their offering into simple, digestible chunks. This is what I love about writing for startups or brand refreshes. Taking a load of background information, messaging and detail, then summing it up in a few words. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/2f106ba7-d584-47bf-a905-1cc209baddf9/TOV+page.png Work - Brand Voice Development I’ve helped brands from British Airways to Luna Cinema develop a tone of voice and writing style. The process helps bring brand personality to the surface and puts a guide in place so that anyone who needs to write copy can do so - consistently and with confidence. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/466f2d78-d239-42fb-ab77-b197a803aab8/6.jpg Work - Print Campaigns This is pitch work for Cockburn’s Port, based on the insight that hosting Christmas dinner for friends and family can be stressful. I developed multiple headlines with a single payoff line, ‘Cue the Cockburn’s’ bringing to life that time of the evening when formalities end and everyone can relax. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/60296cbd-850e-4608-ac83-40701bd5f393/LB+Spread.png Work - Social Media These are posts I wrote for London Bathers during the Euros, including a reactive post after the Denmark game. I’ve written social posts for lots of brands, including Microsoft, Virgin Holidays, IKEA, Boots, Nordic Spirit, Brynk, and more. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/94b1cdc3-b742-4648-a15c-c8834ccc5b28/OutdoorAds+%282%29.jpg Work - Headlines I wrote the Sky Sports and VW ads at DDB Auckland, while the Post Office ad was part of a ‘Don’t Get Bitten, Britain’ campaign I wrote at Draft FCB London. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/70f4b017-aeb7-4eac-9cd6-a83f8fe7ce46/OutdoorAds+%284%29.jpg Work - Product Naming I enjoy the process of creating brand names. I developed Blunt for a startup umbrella company (featuring patented rounded points), London Bathers for a premium body care business and Island Batch for an island-based chocolate company. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/76db807b-81b6-4c36-bcb9-25f8860d820e/OutdoorAds+%281%29.jpg Work - Ambient & Outdoor It’s always fun working on outdoor and ambient media briefs. There’s a freedom you just don’t get with other media formats, which can help ramp up the impact of your message. https://images.squarespace-cdn.com/content/v1/61e83de995eb386a199d013a/065c9770-9fb3-4176-8b24-73a9dfc42fad/4.jpg Work - Augmented Reality This is a project I worked on with Blippar. Walkers wanted an engaging augmented reality campaign for Christmas, so we developed Crisp-Mas, where users could blip a Walkers crisp packet to submit Christmas cracker jokes and share Christmas cards.